Jeff Collins

Jeff Collins

Head of Data, Insight and Fundraising CRM,
The Royal British Legion

Previously from the commercial sector, Jeff joined The Legion in August 2017 and leads a team of 15 people responsible for the effective management of data, the delivery of supporter insights and maximisation of digital channels for fundraising / income purposes.

Join in the discussion with a panel of data leaders from across the voluntary sector as they share key insights in supporting data transformation

  • Assess the challenges facing charities in expanding reach, supporting sustained engagement and attracting supporters through data
  • Explore how charities can harness data intelligence to deliver high quality targeting, personalisation and bespoke campaigning which maximises results
  • Evaluate the future of customer relationship management (CRM) in enhancing the user experience and attracting support
  • Gain practical insights on how leading national charities are advancing their data capabilities and how this transformation can be replicated across the sector