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Rachel Kelly

Rachel Kelly

Supporter Insight Lead,
Parkinson's UK

Rachel Kelly is an award-winning insight analyst with a passion for turning data into action. She has been leading and growing Supporter Insight at Parkinson's UK since 2015, leading the culture change towards data-informed decision-making in Fundraising and beyond. Her analytics expertise comes from her background in neuroscience, scientific research methods, advanced quantitative statistics and machine learning techniques. But she is just as passionate about people and the vital soft skills needed to translate analytics into real-world actions. Rachel's heart has always been in the voluntary sector and she loves working to engage clients at any level, novice or expert, with any dataset, drawing out the key objectives, questions and insights that will drive impactful change.

  • Briefing for impactful insight: fundraisers and analysts working together to focus the objectives, outcomes and key questions
  • Agile approach: collaborative and iterative delivery that maintains the communication between analysts and fundraisers. Combining evidence with front-line experience
  • Telling the story visually: finding the best ways to present the insights so that fundraisers grab hold of them for future planning and decision-making
  • What happens after insight delivery? How continuing the conversation ensures that insights continue to feed into future action for maximum impact